Main responsibilities:

• Contribute to the execution of the annual marketing plan for the assigned brand/category, focusing on short-and medium-term objectives to achieve key performance indicators (KPIs);
• Collaborate with the Senior Brand Manager to create and develop advertising messages and promotional materials for marketing campaigns, including product launches, promotions, and events;
• Contribute to the development of new products, including packaging development. Coordinate cross-functional teams to ensure successful product launches by preparing product documentation, managing accurate system updates, obtaining necessary label approvals in collaboration with QA and R&D teams, and ensuring timely communication regarding NPD status and label development;
• In-store placement: support the Senior Brand Manager in developing launch materials for new products, including mock-ups, product visuals, and product presentation;
• Manage and update product visuals for the assigned category/brand, ensuring timely availability for Sales, Trade Marketing, and E-commerce teams for use across retail and online channels;
• Analyze the performance of existing products using sales and financial indicators, including price and distribution trends, both internally and versus market competitors, identifying issues and proposing improvement opportunities where needed;
• Prepare PRs/POs for category/brand-related expenses, ensuring all invoices include the required supporting documents and are submitted on time to the Finance department;
• Monitor and report the Marketing Department’s budget and expenses;
• Conduct regular market visits to identify issues and opportunities, and monitor competitor activity through market research and field analysis, including strategy, new product launches, media, and promotional campaigns;
• Coordinate together with the Senior Brand Manager the activity of creative, BTL, PR, and media agencies to deliver advertising campaigns aligned with the brand/category plan, and support the implementation of approved campaigns.

Requirements:

• Bachelor’s degree (preferably in Marketing, Management, or Economics);
• Experience in marketing, preferably within an FMCG company;
• Strong organizational, planning, coordination, and evaluation skills, with the ability to develop strong consumer insights grounded in real consumer behavior;
• Excellent communication and interpersonal skills;
• Customer-oriented mindset with the ability to understand consumer and customer profiles;
• Strong ability to collaborate with cross-functional teams, ensuring alignment and effective execution across departments;
• Advanced English language skills and proficiency in PC use, including Microsoft Word, Excel, PowerPoint, and Outlook;
• Driving license category B.

Attention:

• The recruitment process will be conducted through QPAS – Recruitment Company.
• Only shortlisted candidates will be contacted.
• By applying for this position, candidates are deemed to give their consent to the processing of personal data by QPAS, in accordance with Regulation (EU) 2016/679 (GDPR).