Role Overview

The Social, AI & Digital Manager is a strategic role responsible for driving social media, AI, and digital activation for the assigned brands in Romania. The role requires a bold, digitally fluent marketer who can integrate technology into the business, influence cross functional stakeholders, and translate global strategies into locally relevant, compliant.

Key Responsibilities

Social, AI, & Digital Brand Management

• Own the social media strategy, content calendar, and channel performance for assigned brand(s) in the Romanian market (organic and paid).
• Develop platform-specific content (organic and paid) tailored to HCP and consumer audiences, in partnership with creative, media, and compliance. 
• Monitor brand sentiment, engagement metrics, and emerging social trends relevant to the therapeutic area, and recommend data‑driven tests and optimizations. 
• Leverage digital and AI‑powered tools (social listening, analytics, marketing tech) to continuously improve content relevance, targeting, and impact. 
• Ensure all digital and social activities follow global guidelines, local regulations, and internal policies of a publicly listed healthcare company.  

Cross‑Functional Collaboration

• Partner with the HCP marketing team and work closely with OCE / omnichannel engagement to align clinical messaging, congress activations, and provider‑facing content across digital and social channels.  
• Partner with the consumer marketing team and Patient Engagement to ensure patient‑facing content is on‑brand, accessible, and aligned to the patient journey across touchpoints.  
• Serve as connective tissue between HCP, consumer, medical, legal, compliance, and regional/global teams to maintain one consistent brand voice across audiences and channels. 
• Coordinate agencies and external partners (digital, social, media, creative) to deliver high‑quality campaigns on time and on budget, aligned with global standards. 

AI & LLM Strategy

• Guide marketing, sales, and medical affairs on how the brand appears in and is represented by LLMs (e.g., ChatGPT, Gemini, Copilot) and AI search overviews. 
• Develop a clear point of view and best practices for AI‑answer optimization (“answer engine optimization”); how to structure and tag content so it is accurately surfaced, interpreted, and cited by AI tools. 
• Monitor how AI tools describe the brand, indication, and key safety/usage information; flag inaccuracies or gaps for review with medical, legal, and regulatory stakeholders. 
• Collaborate with digital/IT and web teams to implement structured data, schema markup, and other technical enhancements that support AEO/SEO and AI visibility on local properties.
• Educate internal teams on AI‑generated content and third‑party AI summarization of promotional and medical materials, including opportunities, risks, and compliance implications.

Project & Stakeholder Management

• Lead digital and social projects end‑to‑end: from brief and objectives, through execution and optimization, to reporting and learning documentation. 
• Manage local approval flows (medical, legal, regulatory) in line with company processes and standards for a global, publicly listed organization.  
• Prepare clear performance dashboards, insights, and recommendations for local and regional leadership, using data to support bold experimentation and informed decision‑making. 
• Contribute to regional/global initiatives by sharing Romania market insights and adopting best practices from other markets to elevate local digital maturity.  

Qualifications

Must Have

• 4+ years of experience in digital or social media marketing (agency or client side), ideally within healthcare, pharma, or other highly regulated industries (e.g., finance, telco, regulated FMCG). 
• Familiarity with generative AI tools (e.g., ChatGPT, Gemini, Copilot) and how AI/LLMs surface and summarize health‑related information. 
• Experience with AEO/SEO strategy and/or structured data/schema markup, or strong interest and aptitude to rapidly build expertise in this area. 
• Strong cross‑functional collaborator, comfortable influencing without direct authority and working with diverse stakeholders (marketing, sales, medical, legal, regional/global). 
• Excellent written communication skills and strong content instincts, with the ability to adapt tone and messaging for both HCP and Direct‑to‑Consumer (DTC) audiences. 
• Fluency in English and Romanian, both written and spoken, with the ability to present complex topics (AI, digital, compliance) in a clear and engaging way.  
• Proven ability to integrate technology into business solutions, combining data, tools, and platforms to solve marketing and engagement challenges. 

Nice to Have

• Prior work with medical affairs, regulatory teams, or medical‑legal review processes for promotional or scientific materials.
• Bachelor’s degree in Marketing, Communications, Digital Media, Life Sciences, or a related field. 
• Experience with social listening tools, marketing automation, CRM, or omnichannel platforms (e.g., Veeva, Salesforce, Adobe, or similar). 
• Experience working in a global corporation or publicly listed company, familiar with governance, reporting, and compliance standards.  

Candidate Profile & Mindset

• A bold, intellectually curious digital native who is energized by testing new ideas and challenging the status quo with data‑backed recommendations. 
• Highly agile and comfortable operating in a fast‑evolving AI and digital landscape, continuously learning and sharing new practices with the team. 
• A self‑driven project manager with strong ownership, structure, and attention to detail, able to manage multiple initiatives and stakeholders in a complex global environment.

Attention:

• The recruitment process will be conducted through QPAS.
• Only eligible candidates will be contacted.
• By applying to this job, we are deemed to have your default consent to the processing of personal data by QPAS, pursuant to Regulation (EU) 2016/679.