TRADE MARKETING MANAGER | FMCG | HYBRID | HARGHITA

 

We are looking for a Trade Marketing Manager to develop and implement trade marketing activities that support commercial objectives and brand visibility across key sales channels. The role will focus on ensuring strong in-store execution, effective promotions, and close collaboration with Sales, Key Account Management, and Brand teams.

 

Your New Role: 

  • Develop and implement the annual trade marketing plan.
  • Define channel strategies across modern trade, traditional trade, distributors, HoReCa, convenience, and other relevant channels.
  • Build promotional calendars and activation plans tailored to key accounts, channels, and seasonal peaks.
  • Coordinate POSM / POP materials and in-store visibility elements.
  • Support secondary placements, shelf communication, and category management initiatives.
  • Plan and execute national and customer-specific promotions.
  • Work closely with Sales and Brand teams to design promotional mechanics.
  • Monitor promotion performance through sell-in, sell-out, uplift, margin impact, and ROI.
  • Support Key Account Managers with commercial presentations, activation proposals, and launch materials.
  • Coordinate with external suppliers, agencies, and production partners.
  •   Track field execution and prepare regular performance reports with actionable recommendations. 

   

Required Qualifications & Skills:

  • University degree completed.
  • Advanced level of Romanian and Hungarian.
  • Excellent Microsoft Office skills, with strong proficiency in Excel and PowerPoint.
  • Previous experience in Trade Marketing or Marketing, ideally within FMCG-Food & Beverages.
  • Strong understanding of retail channels, promotional mechanics, and in-store execution.
  • Experience working with sales teams, distributors, and key accounts.
  • Analytical mindset with the ability to track and improve campaign performance.
  • Strong project management, communication, and stakeholder coordination skills.
  • Proactive, hands-on, and result-oriented approach.
  • Clean driving license.

 

What We Offer

  • The opportunity to work in a dynamic FMCG environment.
  • Cross-functional exposure with Sales, Marketing, and Key Accounts.
  • A role with direct impact on brand visibility and commercial performance.

 

Attention:

  • The recruitment process will be conducted through QPAS.
  • Only eligible candidates will be contacted.
  • By applying for this position, you acknowledge and agree that QPAS may process your personal data for recruitment and candidate selection purposes, in accordance with Regulation (EU) 2016/679 (GDPR).

 

 

 

 

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